In the spring of 2010, I received a phone call from my commanding officer. “Jaramillo, you have been selected to a deployment in Afghanistan for 400 days. I don’t know what you will be doing or what unit you will be with, but I trust that you will have a successful mission and that you will make us all proud.”

Ok, whoa! Can I get a little more detail here?

I wanted to serve my country and go to war, but, I mValuesean, do I have to go now… like, right now? I had just gotten married 3 months earlier and was working on my graduate degree. I had no plans at the time to pack up and go. “Hey boss, look, I’m a little busy right now, can we move this war thing later on in my calendar.” Of course, it doesn’t work like that, but I still had these two strong competing values. In this instance, I wanted to go to serve my country, but my family and school were also very important to me. We all have competing values, and we must understand them and embrace their complexity. What I needed to do was figure out how I would internalize these feelings and contain my emotions through this experience.

What are your competing values? Take a minute to really ponder this question to understand your own thoughts and feelings. Really evaluating your competing values will help you to look at them objectively. Gather the facts in all scenarios to be open to exploring and doing a little soul searching. These competing values can come in all aspects of life, from relationships with friends and co-workers to grand theoretical and philosophical questions. It’s important to realize that they exist in our lives, so make sure you take some extra thought when you are confronted with one to be fully content with your decisions.

Gus is a Learning and Performance Professional at the Ken Blanchard Companies and is currently finishing his PhD in I/O Psychology. He can be reached at 


Filed under: Accountability, Behavior, Challenges, Decision Making, Direction, Fear, Goals, Growing, Leadership, Learning, Managing, Perseverance, Problem Solving, RelationshipsHow to Manage your Competing Values

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